An interesting post on 45n5 is titled “About Pages Are Not About You.” The point 45n5 makes is that “about pages” should provide visitors with information related to what can be found on the site. He also provides an interesting video that goes into the idea in more detail.
I decided to take a look at my about page here on Exit78 to see if I could improve on it.
Exit78 is a personal blog. As such, I think that it’s appropriate for some personal information to be included. The blog, as it says at the top of each page, includes “observations, reflections, and a few images from a life of early retirement by a part-time traveler.” But what are those observations, reflections and images about? When I went to my about page, I found, sure enough, that there was nothing there that would tell a visitor what they might expect to find other than that the blog was intended to be a vehicle for me to self-publish material related to some of the things that I am interested in — and that I hoped others might be interested in.
So I tweaked on the page a bit and added some info on some of what might be found on the blog.
Now, maybe some folks who check the page will have a better idea of what’s on the blog and want to stick around a bit or come back for a visit.
… or not.
I took a look at the about pages some of the more popular blogs as ranked at Technorati:
Darren Rowse’s Problogger About page is somewhat autobiographical, but appropriate as it describes his blogging progression from hobby blogger to professional.
The Dosh Dosh About page provides succinct segments on what the blog is “all about” and “who’s responsible.”
Merlin Mann’s 43Folders About page has 5 bulleted items on topics that “come up a lot” and a relatively long bio.